How BSI identifies stories, monitors conversation across platforms, validates claims before publishing, and prioritizes content. The process behind the product.
BSI tracks conversation across sports media and fan communities using keyword packs organized by sport and topic. Monitoring serves two purposes: identifying stories the audience cares about, and catching claims that need fact-checking before BSI amplifies them.
CWS, regionals, super regionals, RPI, transfer portal, pitching staff, weekend series
xwOBA, barrel rate, spin rate, Statcast, expected stats, pitch model
EPA, CPOE, win probability, transfer portal, NIL, coaching carousel
blazesportsintel, BSI, blaze sports, Austin Humphrey
Genuine enthusiasm around a topic — breakout player, upset win, unexpected storyline
Fan/media dissatisfaction — coverage gap, data error, poor decision by a program
Questions being asked that nobody has answered yet — content opportunity
Claims being challenged — fact-checking opportunity or methodology validation
High volume, low signal — hot takes, rage bait, engagement farming. Filtered out.
Beat writers, team accounts, analytics community. Primary signal source for breaking news and real-time reaction.
Sport-specific subreddits (r/collegebaseball, r/baseball, r/CFB). Longer-form discussion surfaces questions BSI can answer with data.
Highlight clips and short-form analysis. Monitored for viral moments and fan sentiment, not treated as factual sources.
Before BSI publishes a statistical claim or analytical finding, it goes through a three-step validation: (1) verify the underlying data against official sources, (2) confirm the methodology is sound and the comparison is fair, (3) check whether the conclusion follows from the evidence. If any step fails, the claim gets reframed or cut. BSI doesn't publish stats it can't source.
Austin Humphrey. (2026, February 17). BSI Editorial Methodology. Blaze Sports Intel. https://blazesportsintel.com/about/methodology